Six Men Who Built the Modern Auto Industry

This is the story of six extraordinary men who redefined and redirected the automotive industry after World War II. The six are: Henry Ford II (visionary autocrat with an iron will); Soichiro Honda (most successful automotive entrepreneur since Henry Ford I); Eberhard von Kuenheim (founder of the modern BMW); Lee Iacocca (father of the Mustang and saviour of Chrysler); Ferdinand Piech (builder of Volkswagen Group), and GM executive Robert Lutz (a driving force at Chrysler, GM and BMW). Six Men is both compelling and easy to read, mixing interesting personal details and the stories of how certain car models were build, while painting a picture of how automakers were revived or built and expanded.